Social media is changing rapidly, so do the ways of branding on different platforms. How is branding on Twitter different from Facebook? The Next Web article says that Twitter is a place for personality and a place to help give brands a voice. Social media affects not only corporate branding, but also personal branding.
The article suggests,
•Brands need to begin paying attention to their Twitter followers as these consumers represent the most influential online users.
•Brands should be treating Twitter as an entirely different ecosystem of users, rather than directing brand messages on Twitter towards the majority of their consumers.
Here are some interesting facts.
Daily Active Twitter Users:
•72% publish blog posts at least once a month
•70% comment on others’ blog posts
•61% write at least one product review a month
•61% comment on news sites
•56% write articles for third-party sites
•53% post videos online
•50% make contributions to wiki sites
•48% share deals found through coupon forums
The amazing thing about Twitter is that it forces us to shrink down all of the nonsense we want to say about ourselves and present it in a single shot. The article says it is like résumé. What do you include and what not on your résumé? It is the information you only want and need to tell your readers. Although the information may be simple and less than 140 characters, the messages mean a lot deeper than they look.